Color psychology is a powerful communication tool. You can see color physiology everywhere. Traffic signals, different kinds of actions, moods, etc. It has the power to influence your physiological reactions. Medical science also uses colors to represent high blood pressure, boosted metabolism, and eyestrain. The artist Pablo Picasso says”Colors, like features, follow the changes of the emotions,”. Colors can make us feel happy or sad. Colors can also make us feel hungry or relaxed. Also, colors and emotions are closely connected. Warm colors have different emotions. Cool and bright colors can create different feelings. So, it all depends on how the colors are affecting human psychology.
What Is Color Psychology?
Color psychology is the study of colors in relation to human behavior.
It aims to determine how color affects our decisions such as the item we buy. Does the color of a dress force us to purchase? Do the colors of the package make us choose one brand over another? Does the color of an icon make us more likely to click on it? The answer is yes. But the why part is a little difficult. Color psychology definitions can why we prefer certain colors over others. So, every same color can also have various meanings that depend on our gender, location, values, and a variety of other factors. Colors and emotions both are closely connected it makes you feel happy. The whole point of living life is to use all the colors and emotions from the crayon box.
History Of Color Psychology
In 1666, English scientist Sir Isaac Newton discovered that when white light passes a prism, it separates into all of the visible colors. Newton also found that each color is made up of a single wavelength. But he couldn’t separate any further into other colors. Some experiments proved that light could be combined to form other colors. For example, red mixed with yellow create an orange color. But green and magenta, cancel each other out when mixed and result in white light.
When you paint, you mixed certain colors to create other colors. Don’t You? There are many theories and practical works that prove colors influence physiology directly. The work has been driven mostly by practical concerns, not scientific rigor. Despite the general lack of research, the concept of color psychology. It has also become the hottest topic in marketing, art, design, and other areas. Much of the evidence in this emerging area discoveries and observations about the psychology of color.
List of Color Psychology Meanings
Red Color Psychology
The Positivity Of Red Color:
- Strength,
- energy,
- excitement,
- heroism,
- warmth, desire,
- love, confidence,
- power, and passion
Also, the Negativity of Red Color:
- Danger,
- Defiance,
- Aggression,
- Strain, and war
Red is the color of confidence, excitement, and energy. It is the most psychologically warming of colors. Red attracts the most attention with strong emotions, such as love, passion, and anger. This color signifies strength, power, courage, and danger. Red is energizing and exciting, motivating us. So, it can give confidence to those who are shy or lacking in willpower.
In marketing sites, red colors like red can capture attention. It might have observed businesses deploying this color often for packaging products. You also noticed that some brands use red like Coca-cola and Youtube. The color red tends to encourage desire. That is why Coca-cola uses red color for their branding. They also use red color like happiness in their branding. So they use red color to build excitement.YouTube likely uses red color due to the excitement of watching videos online. They use their logo in the play button which can help compel someone into action. It encourages you to press play on their videos.
Blue Color Psychology:
The Positivity Of Blue Color:
- Intelligence
- Cleanness
- Peace
- Communication
- Trust
- Logic &
- Reflection
The Negative Of Blue Color:
- Coldness,
- Unfriendliness
- Aloofness &
- Lack of emotion
In color psychology, blue’s color means it ties closely to the sea and the sky. It eliminates anxiety and evokes serenity in our minds. It is also meant for plenty of things including peace, trust, harmony, and intelligence. However, it also reflects some negativity like depression and coldness.
When it comes to branding, it’s a perfect color to use in order to entice customers. Your customer may feel about your brand. You can also use it in your website logo. And you can also use your website’s top navigation. Some retailers make use of this color in guaranteeing products. It also designs trust certifications and creates shipping icons as its trust represents.
As per research, blue is the world’s favorite color due to calmness. It also refreshes the mind. Some tech companies like Facebook, Twitter, and Skype make use of the blue color. Their use of this color branding reflects communication. Some retailers like Walmart and Oral B use this color too. So, the blue color logo in Walmart represents the trustworthiness, and reliance on the brand by customers. Oral B a dental health company utilizes the blue color. They use their logo to showcase the quality, reliability, and safety of their products.
Pink Color Psychology:
The Positivity Of Pink Color:
- Femininity
- Love
- Sexuality
- Warmth
- Survival of the species
The Negativity Of Pink Color:
- Emotional,
- Inhibition &
- Physical weakness
In color psychology, pink’s color meaning revolves around femininity, playfulness, youth, and unconditional love. It’s a vogue brand color serving especially for females. Some fashion houses dedicated only to female clients make use of the pink color to a huge extent. Many brands use this mesmerizing color in packaging girls’ fashion items and toys. So, some brands can utilize pink colors to complement their logos and spice up website designs.
As the color is a feminine color, companies like Barbie and Victoria’s secret are bound to avail of this color in marketing. For example, if you look at Barbies, their CTA’s is bright oink color. The use of pink color in logo and product packing bolster up their branding.
Yellow Color Psychology:
The Positivity Of Yellow Color:
- Confidence
- Self-esteem
- Emotional strength
- Friendliness
Also,the Negativity Of Yellow Color:
- Depression,
- Anxiety
- Fear
- Suicide
The yellow color is connected with sunshine. It evokes feelings of happiness, confidence, and summer. But it also reflects worry, bluff, and warning. Most of the companies have availed of yellow color to design the backdrop and border of their websites. So, yellow is also an excellent choice to use for the ‘free shipping’ bar at the top of the website. A little touch of yellow can help your website visitors associate with your store. But the yellow color blends with other colors smoothly.
Yellow is the strongest color snd has a long wavelength. Globally, Ferrari and Ikea are the ones who take advantage of this color intellectually. Many people dream of driving a Ferrari. They are connected with luxury, lifestyles, and internal happiness. So, they rightly use the yellow color in their branding. Likewise, Ikea’s branding is also connected with yellow color. You may be amazed how snapping up furniture is connected with joy and happiness. So, happiness is reflected mainly while buying a new home. This is exactly why Ikea makes use of the yellow color.
Green Color Psychology:
Green is highly connected to nature and money. Peace, rest, refreshment, awareness are some of the positive meanings for this color. This color also carries some negative meaning. If you have one on the health or fitness online store you might choose this color. You can also use this color for the background website homepage.
In color phycology, green color is a balance of mind, body, and emotion. Many brands also use color to market their products. John Deere and Root’s most popular brands use this color for their brands. John Deere’s entire brand is around nature. Their product line centers around landscaping, agriculture, lawn tools, and more. The green color is so ingrained into their branding. Their tools are the same shade of green as their logo. Roots is a fashion retailer. So, they deploy green color to display models in natural outdoor settings. The green logo blends well with their nature imagery helps them attract outdoor fans. So, you can use color to help you attract a specific demographic.
Purple Color Psychology:
Purple is a royal color. In color psychology, purple color means power, luxury, and wisdom. But avoid using the color too much it can feelings of frustration. You can add hints of purple to your website’s design. For example, purple is used in Hallmark and Yahoo logos. When browsing both websites, you’ll notice that purple color. On Hallmark, the logo and the top navigation are purple. On Yahoo, the logo, top navigation words, and Yahoo icons like Mail use the color purple.
White Color Psychology:
White is the most common color used in numerous areas. This color purity, cleanliness, goodness, innocence, etc. But in some parts of negativity with coldness, barriers, and elitism. So, depending on the target audience. However, e-commerce companies are utilizing the white color widely to sell their products. White color is a magnificent color. It is also used in the backdrop of your product photos.
Adidas and ASOS brand themselves making use of the white color. To clarify, if you visit Adidas’ online store, you can view their top navigation in black color with a white logo placed on it. Adidas and ASOS brands both make use of the white color. If you visit Adidas’ online store, you can see their top menu bar in black color with a white logo on it. So, this creates a beautiful balance of the display. Similarly, ASOS showcases their website in the header, logo, and background are white. So, when the background is grey or black, the font is white and when the background is white the font is black.
Color Associations By Percentage
In this survey, people were asked to tell which colors they compare with particular ideas. So, here are the results by percentage:
Colors of Trust: white (21%), green (12%), and blue (34%),
Speed Of Colors: red (76%)
Colors for Security: blue (28%), green (12%), black (16%)
High Tech Colors: black (26%), blue and gray (23%)
Colors of Cheapness: yellow (22%), brown (13%), orange (26%)
Colors of huge quality: black (43%) and blue (20%)
Fun Of Colors: yellow (26%), orange (28%), purple (17%)
Colors of Courage: purple (29%), blue (22%), red (28%)
Conclusion
As a result, colors and emotions can make us feel happy or sad. Colors and emotions are like both sides of a coin. So, colors represent emotions and emotions reveal colors. Now, you’ve known what color psychology is and what the most common color meaning is for each color. So, it’s time to apply them to your business. Thus, choose colors that represent what you want your brand to be about. You also know what you want your customers to feel when browsing your online store. Finally, this color psychology article helps you.
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