Do you know that images act as a storyteller? And Do You Know why? Because an image or any kind of visual content can grab the attention more quickly than written content. Even if it is decent. In this blog, I’ll write down how visual content and affect your email marketing campaign or marketing campaign.
Why Visual Contents In Email Marketing Campaign?
As we know, our brain can read an image or any visual thing 90% quicker, so I guess you are seeing why it is pretty important for an email marketing campaign. Most of the email campaigns are boring to the customers. Why? Because why would you even bother to waste your time looking at an elaborate email that doesn’t have any pictures? So, it is vital that you use some visual graphics that are related to your campaign and grab the attention of the customers.
Okay, so visual content can be anything like images, videos, screenshots, memes, GIFs, infographics, etc. All these are enough to catch the eye of a customer and motivate him indirectly to buy your product. So, these are very much important for your email marketing campaign.
6 Type Of Visual Contents In Your Marketing Campaign
In this digital era, visual content plays a very significant role to deliver your message to the customers. Another thing is, almost all people are more of a visual learners. Don’t you think? Because it’s been said that, every day, the information our brain gathers, 90% of it is visual. That’s why almost everything you see, you can recall easily. So, let’s get started!
Well, you may check your mail and see many of them show images. Right? So, it’s clear that pictures can go a long way. But you need to use relevant and high-quality images for sure. Because people can directly see and realize what your product is then a written thing.
Because, if you don’t use any picture or image be sure almost no one will come to buy your product. Of course, you wouldn’t spend your dollars on a thing unless you see it, would you?
It is better if you take the picture on your own. Because if you spend money on a photographer once and then on the editor, it will be a huge cost. That’s why to take the picture yourself. And for professional photo editing at a low cost with the highest quality, you can always rely on Clipping Amazon.
Using videos in your marketing campaign is more effective than images. Because an image presents a still appearance. It doesn’t express any emotion. Well, at least not directly. But you can’t say the same about a video. A video presents emotion as well as a different appearance. I mean, using pictures is good for an email marketing campaign. But a video is better!
Your videos could be a demo, a trailer video. A slideshow of products is also very good. You also can explain how your product can solve the problems of your customers. These kinds of videos motivate people directly.
Its very easy to look into for the customers. Because an infographic shows complex data in a very easy way. I mean, you’re looking at an infographic and you can already tell what’s it saying. But you must be sure about the data you’re putting in it are true and accurate.
Or you can display the features or benefits of your product or service. This way, it’ll be easier to focus on your product.
Screenshots provide a glimpse of inner service to the customers. You’ll be surprised to know that a screenshot is more believable to the customers than the other visual content. Because many business owners can fake their product or service by exotic editing. But when you post a screenshot on your page, the audience reacts to it immediately. Because it shows true information.
You can post screenshots of your support to your customers. Or it can be a good review from customers. Believe me, it works like a magic charm.
Now I must say, you should be a little careful if you want to use memes in your marketing campaign. Because if you’re working internationally, it’s better not to use any memes. Why? Because there’s difference between the tastes of people in different countries. When you’re working on a single country, then you can use memes.
Memes are mostly used for fun. Still, many companies use memes to make jokes about themselves. Which makes people and also, helps to build an informal relationship between the company and the customers.
Well, you must realize, that when comes to presentation, you’ll have to put in a good effort. Because as similar as it sounds to the infographics, trust me it’s not. A good presentation is elaborate than infographics. Because, to make a beautiful presentation, you’ll need high-quality images along with wide stacks of information which display very nicely. Making a presentation can take time, but if you can pull through, you’ll be golden in your email marketing campaign.
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I hope you found my blog useful. If there’s any other visual content that can be used in an email marketing campaign, feel free to comment.