You’ve been using social media to join with fans and increase your brand. But you want to start using the website to make more sales. That is a great idea. In fact, Econsultancy noticed that social media is one of the top five marketing ways to generate a solid Return on investment (ROI).
You’re already spending on the other ways, like email marketing, content marketing, SEO, and PPC. Now it’s time to increase your social media marketing plan, and increase the sales rolling.
In this article, you’ll learn how social media can help to increase business sales.
Be wherever Your Audience Is
The first rule of social media marketing is to use the stages that your audience uses. You can’t just sign up for Instagram and expect to find your target clients here.
First, look at your target audience and try to find out where they’re most active. You can want to be everywhere, but that might be a bit too time-consuming.
If you’re targeting an audience, LinkedIn may be a good opening point, along with Facebook, because each one has a large user base. Interestingly, Sprout found that the 18-29 age group control all the famous social media marketing platforms, with LinkedIn.
7 Ways to Utilize Social Media to Increase Your Small Business
With more than 2.5 billion worldwide users using social media, your clients are already there. That makes social media a vital part of your brand’s marketing tact.
Here we’ll take a look at 8 ways you can start using social media to promote and grow your business.
1. Grow The Leads By Social Media Marketing
According to Social Media Examiner’s 2017 Social Media Marketing Industry Report, more than 65% of small businesses are using social media to boost leads.
But the most important benefit of using this isn’t just the leads. It has the ability to generate highly qualified leads through advanced targeting.
So how can you use social media to improve the quality of leads for your small business?
So, a great place to start is by improving content on social media. For this, you need content that’s compatible with the attention of your followers.
To know this better, let’s look at an example from the digital marketer Neil Patel. One of their newest posts directs followers to their virtual conference.
The image is related to the content (and their audience), it’s clear and easily readable, fixing the expectation for their Twitter followers.
So, You can do it the same way:
- Writing for your follower and social media audience.
- Design a post that is focused “on brand” and visually appealing.
- Including a call to action (CTA) that creates a sense of urgency.
2. Improve The Search Engine Ranking
There’s a lot of argument around this topic, but the bottom line is the social media marketing can develop your search engine ranking.
If you increase your social media share rate, the domain authority of your website will increase. So, this leads to an improvement in the search engine ranking of your web pages.
Customers are visiting your social media profile to realize your brand before buying.
If you boost your social media page for ranking, then increase your viewers easily. So, you can use free tools like Pro Rank Tracker to keep track of your ranking.
3. Drive Traffic By Social Media Advertising
Usually, small businesses use social media with the goal to build traffic to a website. On average 78% of small businessmen saying, they use social media marketing to increase their website traffic.
If you don’t have a strong outlook on social media, you’re losing organic traffic. This means that your traffic is generated from the limited amount of people currently following you.
So, You need to increase your brand reach if you want to drive more traffic.
So how do you create traffic? What is the most effective way?
Firstly, build a profile for your small business on each social media platform. Then, leverage these platforms by sharing content with each of them.
An efficient social media marketing presence will encourage your followers to go through your lead funnel and finally reach your product purchasing on the page.
Secondly, make sure you do it effortlessly for audiences to share your content with social sharing buttons prominently showcased on your website.
Additionally, you can add a Click to Action feature on an exciting quote or other information to make it more shareable. Now it’s simply a click for readers to share your content.
4. Grip An Eye On Competitors
This may sound peculiar, but social media is a great way to grip an eye on your competitors.
It allows you to monitor and bring inspiration from their performance. You can see what type of content they are posting, and how they reach their followers.
Social media can help you learn from your competitors. There has to be a good reason why your opponents are doing better than you.
Learn their marketing strategies, but make sure you don’t copy and follow them. It can not be good for you to always follow your competitors. Alternatively, tweak their ideas and make your plan.
There are some tools you can use to manage the competitive analysis. The tool you choose should meet your marketing team’s specific goals.
And before you use it and decide on which tool to you use, check if the company gives a free trial.
Such as Clipping Amazon is a photo editing company and Clipping Amazon gives a free trial for clients.
5. Gain Trust From customers
Social media is so much more than a platform for promoting and selling your small business’s services or products. It gives you the chance to build trust with consumers and grow real customers.
Now that we know social media marketing can be used for developing a real fan base, so, let’s see how it can be done.
All content you post on your social media profiles should be real, unique, relatable, and involving for your audience.
The real stories are engaging and authentic. And It’s easy for a customer to believe the stories for purchase something.
6. Build Brand Recognition
For any small business, increasing awareness is the first goal.
This is the common reason we know that people prefer to buy from brands they recognize.
In this case, social media marketing can help to build brand recognition.
If you compared to traditional media, social media can put your brand in front of your target customers faster and easier. Also, it helps your target audience to think about your company.
Make sure to invest your time into building and posting relevant content, cover photos, and profile image on social media platforms. Try to make your logo simple and meaningful.
7. Maximize Conversions
To succeed, you have to convert traffic into paying consumers. So, it would help if you drove a high conversion rate on social media.
Here are two of the most valuable methods.
- Add a Strong CTA (Call To Action)
A strong call to action is vital for motivates potential consumers on what to do next. It can help potential consumers feel motivated to make a purchase.
Similarly, you can create an attractive call to action and post it on your social media profiles for marketing. This CTA will help your followers take the required action, buying your product or services.
- Organize Contest, Offer Discounts With Free Trial
Who doesn’t like discounts and free trials? Regardless of the type of business, this system is super cost-effective and an impactful way to make sales. It can also help to boost your goods.
Organizing contests can also be fun and exciting. They help improve your engagement rate as potential clients will start involving your brand more in the hopes of winning something.
Now you have a better perception of how social media can be helpful to your small business.
Just remember: Test each one, learn from your judgments, and continue to make enhancements.
Now it’s your turn to add social media to your small business marketing strategy.
At last, we want to say Clipping Amazon is a photo editing company, and we provide a free trial opportunity for our valuable customers. Have you any questions or tips? Please share them with us in the comments below without hesitation.
Also, if you need any photo editing services, feel free to contact us.